Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

People stop their cars simply because a little light turns from green to red. They crowd onto buses, trains and planes with complete strangers, yet fights seldom break out. Large, strong men routinely ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...