The Ansoff Matrix In A Nutshell - FourWeekMBA
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The Ansoff Matrix In A Nutshell - FourWeekMBA
You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived by whether the market is new or existing, and the product is new or existing.
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